Analysis & Evaluation

From insight and analysis to better decisions

We help organisations assess customer loyalty, leadership and organisational performance – turning findings into concrete improvements, priorities and action.

Focus 1

Customer insight & loyalty

Understand customer experiences, needs and loyalty to strengthen relationships and make better business decisions.

Customer interviews and surveys
Customer loyalty and profitability
Recommendations and priorities

Explore our approach

Focus 2

Leadership & organisational assessments

Build an evidence-based foundation for developing leadership, collaboration and organisational performance.

Interviews and evaluations
Capabilities and development needs
From assessment to action plan

Discuss your assessment needs

Target audience: Executives, managers and organisations.
Methods: Interviews, surveys and analysis.
Deliverables: Insights and actionable recommendations.
Follow-up: Priorities and action planning.

Read more about analysis and evaluation below

Analysis and evaluation give management a clearer picture of organisation, customers, leadership and effect. The point is not the report itself, but better decisions and more focused development afterwards.

Analyses and evaluations: from exploring to creating action

When instinct is not enough

Many leadership decisions are made from experience, instinct and individual stories. That can be necessary — but when an organisation needs to develop, a more systematic picture of reality helps.

We work with analysis, interviews, surveys, baselines, follow-up and evaluations as decision support for leadership, organisation and business.

What we can examine

Leadership behaviour, collaboration and organisational capability.
Customer loyalty, customer value and perceived quality.
The effect of a leadership, team or development programme.
Baseline before an intervention and follow-up after implementation.
Themes from the Leadership Execution Index where relevant as a frame.

Methods follow the decision

Some assignments call for short interviews. Others call for a survey, a customer-loyalty study, observations or a combination. We choose the method from the decision the analysis has to support — not the other way around.

From measurement to development

1QuestionWe clarify which decision the analysis should improve.
2DataWe choose interviews, survey, observation, customer dialogue or existing data according to the task.
3PictureThe findings are gathered into a clear picture of patterns, dilemmas and options for action.
4ActionThe analysis is translated into development: leadership behaviour, priorities, programmes, workshops or follow-up.

From data to action

An analysis only has business value when it leads to better decisions.

That is why Cronquist Consult's analytical work does not stop at questionnaires, data, charts and reporting. We identify patterns and connections, interpret the results and translate them into action-oriented recommendations and advice.

One example is the link between customer loyalty, relationship, attractiveness and financial value – so the company not only knows what its customers think, but also gains a sound basis for deciding where to act.