Real-world cases
These cases show how we connect leadership, teams, culture, customers, strategy and execution in real organisations: the challenges they faced, what we did, how the programmes were delivered – and what the clients themselves say afterwards.
Related service: Leadership development
Flagship case · Ongoing · Anonymous client
An ongoing five-module programme for a C-level team within critical infrastructure: from personal leadership readiness and Shared High Team Standards towards alignment, execution capability and organisational mobilisation.
Leadership team development · Orkla Care
A three-module leadership team programme (trust, goals & ownership, plan & execution), 1:1 Executive Business Coaching with the Managing Director and continued leadership team development in 2026.
Flagship case · Visma e-conomic A/S
A multi-year development partnership: process-leadership training at the company's own academy, new middle managers moving from specialist to manager, The Way We Work and Train-the-Trainer in 8 cohorts each in Danish and English, 1:1 coaching and team development.
Flagship case · Jobindex
A multi-year development partnership: team leader and supervisor programmes repeated six years in a row, individual coaching, development of the full leadership group and strategic sparring with directors.
Leadership development · Ageras
Practice-based leadership development for 9 team leaders combining JTI, team collaboration, Leadership in Practice, Personal Leadership, Action Learning and learning between modules.
Leadership development · Umbraco
Modules over time, leadership in practice in English, an outdoor residential, a customer-oriented deep dive, 1:1 coaching and buddy sparring — built as the company's own academy.
Leadership development · Tscherning
Tscherning Academy: hands-on leadership development, instruction technique and team leadership for foremen, gang leaders and project managers in the construction industry.
Leadership development and customer loyalty · PSN Service
Team days, 1:1 executive business coaching with the CEO, a modular programme for eight service managers, and a customer loyalty study among 20 customers linked to profitability.
Leadership development at two levels · Christiansen & Essenbæk
Foundational Leadership for foremen and frontline supervisors and Advanced Leadership for middle managers — two parallel leadership programmes within a long-standing development partnership covering leadership, leadership teams, organisation, strategy and business.
Flagship case · Twoday / formerly Visma Consulting
A Nordic Graduate Gathering for approx. 30 graduates from four Nordic countries at Visma Consulting – followed by three Danish graduate programmes at Twoday, each with approx. 30 participants and three module days.
Flagship case · Entreprenørselskabet Nordkysten
A multi-year development partnership: recurring strategy and leadership workshops, leadership team development, values, 1:1 Executive Business Coaching with the COO, “Mads & Monopolet” and films for NKEL.
Client example
Work on middle-management development and on strategy and execution.
Related service: High Performance Teams
Flagship case · Ongoing · Anonymous client
An ongoing five-module programme for a C-level team within critical infrastructure: from personal leadership readiness and Shared High Team Standards towards alignment, execution capability and organisational mobilisation.
Leadership team development · Orkla Care
A three-module leadership team programme (trust, goals & ownership, plan & execution), 1:1 Executive Business Coaching with the Managing Director and continued leadership team development in 2026.
Leadership development at two levels · Christiansen & Essenbæk
Foundational Leadership for foremen and frontline supervisors and Advanced Leadership for middle managers — two parallel leadership programmes within a long-standing development partnership covering leadership, leadership teams, organisation, strategy and business.
Flagship case · Entreprenørselskabet Nordkysten
A multi-year development partnership: recurring strategy and leadership workshops, leadership team development, values, 1:1 Executive Business Coaching with the COO, “Mads & Monopolet” and films for NKEL.
Related service: Strategy and execution
Flagship case · Ongoing · Anonymous client
An ongoing five-module programme for a C-level team within critical infrastructure: from personal leadership readiness and Shared High Team Standards towards alignment, execution capability and organisational mobilisation.
Leadership team development · Orkla Care
A three-module leadership team programme (trust, goals & ownership, plan & execution), 1:1 Executive Business Coaching with the Managing Director and continued leadership team development in 2026.
Flagship case · Jobindex
A multi-year development partnership: team leader and supervisor programmes repeated six years in a row, individual coaching, development of the full leadership group and strategic sparring with directors.
Leadership development at two levels · Christiansen & Essenbæk
Foundational Leadership for foremen and frontline supervisors and Advanced Leadership for middle managers — two parallel leadership programmes within a long-standing development partnership covering leadership, leadership teams, organisation, strategy and business.
Flagship case · Entreprenørselskabet Nordkysten
A multi-year development partnership: recurring strategy and leadership workshops, leadership team development, values, 1:1 Executive Business Coaching with the COO, “Mads & Monopolet” and films for NKEL.
Case · Culture development · Minerva Imaging
A company-wide feedback intervention for around 200 employees, leaders and C-level at Minerva Imaging – with ask-first feedback, psychological safety, role-play and a personal action commitment.
Case · Organisational development · Keepit
Diagnosis, an HR / People & Culture Road Map, reorganisation and capability building for an eight-person HR/P&C team in a fast-growing company.
Client example
Work on middle-management development and on strategy and execution.
Related service: Graduate programmes and academies · Train the Trainer
Flagship case · Visma e-conomic A/S
A multi-year development partnership: process-leadership training at the company's own academy, new middle managers moving from specialist to manager, The Way We Work and Train-the-Trainer in 8 cohorts each in Danish and English, 1:1 coaching and team development.
Flagship case · Jobindex
A multi-year development partnership: team leader and supervisor programmes repeated six years in a row, individual coaching, development of the full leadership group and strategic sparring with directors.
Leadership development · Ageras
Practice-based leadership development for 9 team leaders combining JTI, team collaboration, Leadership in Practice, Personal Leadership, Action Learning and learning between modules.
Leadership development · Umbraco
Modules over time, leadership in practice in English, an outdoor residential, a customer-oriented deep dive, 1:1 coaching and buddy sparring — built as the company's own academy.
Leadership development · Tscherning
Tscherning Academy: hands-on leadership development, instruction technique and team leadership for foremen, gang leaders and project managers in the construction industry.
Peer training · Christiansen & Essenbæk
12 concrete workers trained in peer training, communication, collaboration and working environment — with the company's own figures for sickness absence and savings.
Flagship case · Twoday / formerly Visma Consulting
A Nordic Graduate Gathering for approx. 30 graduates from four Nordic countries at Visma Consulting – followed by three Danish graduate programmes at Twoday, each with approx. 30 participants and three module days.
Customer Deep Dive · The Customer as Co-trainer · Cepheo
Real customers participated directly in training for two Nordic cohorts of 16 consultants, bringing the customer perspective into the learning process.
Client example
Instruction skills and VITEK: learning domains, factors that support learning, perception, goals and motivation, and four-step instruction.
Client example
A two-day internal programme for IT specialists covering presentation, on-the-job training, classroom teaching, four-step instruction and feedback, with a strong emphasis on practical training.
Related service: Team development
Flagship case · Visma e-conomic A/S
A multi-year development partnership: process-leadership training at the company's own academy, new middle managers moving from specialist to manager, The Way We Work and Train-the-Trainer in 8 cohorts each in Danish and English, 1:1 coaching and team development.
Flagship case · Jobindex
A multi-year development partnership: team leader and supervisor programmes repeated six years in a row, individual coaching, development of the full leadership group and strategic sparring with directors.
Leadership development and customer loyalty · PSN Service
Team days, 1:1 executive business coaching with the CEO, a modular programme for eight service managers, and a customer loyalty study among 20 customers linked to profitability.
Client example
A team programme focused on turning a group of individualists into a team, strengthening collaboration as equal contributors and working towards a shared goal.
Client example
Team building and team development in which a shared experience created renewed energy and a common point of reference that participants brought back into their everyday work.
Client example
A team programme focused on communication, collaboration and participants’ strengths – strengthening the working relationships the team could continue to build on in everyday work.
Client example
A 24-hour team programme in the forest with exercises and shared tasks that took participants outside their usual setting and strengthened relationships and a sense of community.
Client example
A team programme that the customer subsequently described as a positive experience at both team and individual level.
Related service: Customer Deep Dive · Business development
Leadership development and customer loyalty · PSN Service
Team days, 1:1 executive business coaching with the CEO, a modular programme for eight service managers, and a customer loyalty study among 20 customers linked to profitability.
Customer Deep Dive · Customer Insight Film · EBK
Observation and contextual customer interviews in the summer-house setting became a Customer Insight Film that brought customer experiences into the organisation and was shown to 115 employees.
Customer Deep Dive · The Customer as Co-trainer · Cepheo
Real customers participated directly in training for two Nordic cohorts of 16 consultants, bringing the customer perspective into the learning process.
Want to see how the programmes are built? Read about executive coaching for CEOs and senior leaders, high performance teams or strategy and execution.
The clients' own words about the collaboration.
Construction — approx. 30 salaried staff and 140 hourly paid workers
LeaderShop model, in-house academy and training modules at every level
”For the past 6 years we have worked intensively with people development at every level. In very close cooperation with Mads Cronquist we developed a “LeaderShop model” for the competencies that must be mastered in our company. Cronquist Consult created special training modules for all employees, which produced an extremely steep learning curve. A few modules were held abroad — with unusually great success! For our company this cooperation has been “the ultimate lift” from being a mediocre player to playing in the premier league. On that basis we can only give Cronquist Consult our warmest recommendations.”Read the Christiansen & Essenbæk leadership case
IT/SaaS in strong growth
The company's own academy — process leader training, team building and 1:1 coaching
”For more than 3 years Mads Cronquist has been associated with e-conomic and has delivered a significant part of the training at our own academy. More than 3 years of collaboration is proof of our satisfaction. Mads has managed to understand the way we want to lead and develop our culture. He lives our values. Professional, empathetic and rewarding are key words. With Mads' help we have, among other things, maintained our culture despite our almost explosive growth. To others: use him.”
Public organisation
Team building and team development
”Mads, thank you so much for being exactly who you are! What wonderful team building we have had together, and we still benefit from each other's good mood and enthusiasm — it brings so much positive energy to our team! We warmly recommend you and your beautiful venue. It is truly lovely to hear so much positive feedback from all the new employees who have had a WONDERFUL experience — and from us veterans, who have gained lots of new energy.”
Consultancy — Nordic graduate programme
Nordic Graduate Gathering: a 2-day workshop for 30 graduates from DK, NO, SE and FI
”Mads Cronquist had put together an excellent programme for the 2 days on Visma's company values and communication skills. With high engagement and relevant exercises, the 30 graduates got an instructive, inspiring and exciting workshop. The evaluation was very high, and the general feedback was that they had gained many good eye-openers as well as greater insight into themselves and into being a consultant. As a client I warmly recommend Mads Cronquist.”Read the case on graduate development at Twoday
Gaming
Summer party and team development in the forest — 24 hours without phone coverage
”The setting, including the tipi and the exercises, created a relaxed atmosphere and gave us the opportunity to get to know each other better in a professional way while solving lots of fun tasks. The instructors were well prepared and guided us safely through a rich day full of learning. 24 hours later we look back on a great experience that has moved boundaries, forged bonds and created a stronger sense of community in our company.”
Over the years, Cronquist Consult, Outfitter Kompagniet and OLTC have delivered development assignments for private companies, public-sector organisations and international groups. The references include both long-term development programmes and individual assignments.
The assignments differ from organisation to organisation, and several of the collaborations are historical. The list does not imply identical programmes or current client relationships.
Customer Service Manager, TDC Erhverv
”TDC Kundeservice Erhverv havde den udfordring, at vi skulle styrke samarbejde og kommunikation internt som eksternt. …”
Banedanmark Entreprise
”Alt i alt var det en super, super god dag, som jeg også tror var med til at flytte deltagerne i den rigtige retning. …”
Project Coordinator, Integrationsservice, formerly the Danish Ministry of Refugee, Immigration and Integration Affairs
”Det er ikke nogen tung eller besværlig sag at få udarbejdet en brugertilfredshedsundersøgelse, når man har Cronquist Consult ApS. med samarbejdspartnere til at løse opgaven. …”
Head of Department, Jobcenter Egedal
”Samarbejdet har været karakteriseret ved åbenhed og smidighed i alle projektets faser, herunder i forbindelse med den politiske behandling af sagen. …”
CEO, Eltel Networks A/S
”Jeg kan således med god samvittighed på det varmeste anbefale Mads, og ønsker ham det bedste i sin videre karriere. …”
Regional Director, Eltel Networks
”Jeg har igennem de sidste 6 år haft et tæt og velfungerende samarbejde med Mads Cronquist. …”
Psychologist and course leader in “disaster psychology”, Bernstorff Palace, the Danish Emergency Management Agency’s Centre for Leadership Training
”Et rørende enigt hold kursister var meget imponerede over din medvirken på kurset, og vi vendte tilbage til dine eksempler adskillige gange resten af ugen. …”
Inspirator, VINSA Greater Copenhagen
”Det er en fornøjelse at kunne give en anbefaling til Mads Cronquist, nu hvor han har valgt at blive selvstændig. …”
Founder of Confluence Consulting, former consultant at Franklin Covey and author of “Leadership for the Ages”
“To Mads, I salute you for your vision and desire to serve others and lift them to a higher place.
