Option 1
Individual Executive Coaching
Gain clarity, balance and drive
- Confidential, honest sparring
- New perspectives on complex challenges
- Turning insight into concrete action
Executive Coaching
Executive Coaching – A Confidential Space for Better Decisions
Gain an experienced sparring partner who challenges your thinking, broadens your perspective and helps you turn insight into concrete action and results.
Option 2
Strategic Sparring Programme
From reflection to results over time
- A longer, focused programme with clear direction
- Linked to strategy, leadership and the business
- How development and value creation are measured is agreed in each programme
Typical themes in Executive Coaching
Strategy and direction
Clarity in priorities and decisions
Leadership in practice
Strengthen your personal leadership style
Complex challenges
New perspectives and options for action
Balance and energy
Sustainable performance in a demanding everyday
Results and impact
From insight to concrete action
My approach
Experience, curiosity and an honest perspective
With 35 years of leadership experience – from senior management and international projects such as the Danish Mobile Hospital in Bosnia to many years of working with leaders across industries – you gain a sparring partner who understands reality and challenges you constructively.
- Hands-on experience of leading in complex and demanding contexts
- Curious, sharp questions that broaden your perspective
- A focus on concrete solutions and measurable results
- Confidentiality, trust and a safe space
Methods and tools
I combine recognised models with my own methods and many years of practical experience. The result is a flexible, focused approach that fits your challenges and goals.
Immunity to Change
Identify and overcome inner barriers
Lencioni's Five Dysfunctions
Strengthen collaboration and trust
Johari and Kegan
Deepen self-insight and development
The Change Wheel
Create direction and drive
Own method
Firestorm
Handle complex challenges
Own method
Success Analysis
Turn insight into measurable results
Explore coaching, programmes and experience below
Executive coaching at Cronquist Consult is business-oriented sparring for leaders who answer for an organisation and for a result. We work close to your own reality — the decisions in front of you right now, and the behaviour that has to change for the organisation to follow.
What do you need a sparring partner for?
Executive coaching at Cronquist Consult is confidential executive sparring close to the business – with an experienced leader as your sounding board. Most leaders come with one of two needs, and often both.
You as a leader
Personal leadership, your role and impact, difficult conversations and the leadership dilemmas you are facing right now.
The business and the hard decisions
Strategic priorities, decisions, organisation and execution – and leading other leaders, so the strategy turns into action.
Is the main need to develop or execute the strategy itself? See strategy and execution
Book an introductory conversationExecutive Business Coaching – because leadership and business cannot be separated
Executive Business Coaching at Cronquist Consult is not only about you as a person and a leader. It is also about the business you are responsible for.
A coaching session may therefore move from personal leadership or a difficult executive-team relationship to strategy, financial performance, customers, operations, organisation or a specific business decision.
Mads Cronquist has held a wide range of senior management positions, including HR Director, Project Director, Business Development Director, Sales Director and Operations Manager, and is now a Managing Director himself.
This means that the dialogue does not stop when the issue becomes commercial or operational. Quite the opposite.
The aim is not simply to have a good coaching conversation. The aim is to make better decisions and take actions that make a tangible difference to the organisation and the business – and to your life as a leader and as a person.
You as a leader
- Personal leadership
- Priorities and pressure
- Relationships
- Difficult conversations
- The leadership role
- Motivation
- Conflict
- Career
- Balancing the leadership role with the rest of life
Your business
- Strategy and execution
- Financial performance
- Customers and customer loyalty
- Organisation and structure
- Operations and processes
- Business development
- Specific business decisions
Experience with Executive Business Coaching
Cronquist Consult has delivered long-term Executive Business Coaching programmes – typically over one to two years – with leaders at C-level and senior management level.
These include managing directors of a manufacturing company and a large plumbing and heating company, a COO in a construction company and HR managers in two different IT growth companies.
In addition, Cronquist Consult has provided 1:1 coaching and sparring for a large number of senior and middle managers across companies and industries. Some programmes form part of larger leadership development programmes. Others are stand-alone, confidential 1:1 programmes.
We work on the real issues while they are happening.
Coaching, sparring – and constructive challenge
Sometimes the most valuable contribution is a powerful question. At other times it is an analysis, experience from a comparable situation, a practical tool, a different perspective or direct professional challenge.
Executive Business Coaching therefore combines reflection and action, moving between coaching, advisory input and business sparring according to the situation and the leader's needs.
Coaching that starts in your actual situation
This is not therapy and not life coaching. It is a confidential space where you get help to see your own situation more clearly, make the choices you keep postponing, and turn them into action. We keep the conversations down to earth and anchored in what is actually happening in your business.
That is why the coaching often takes place at your own workplace, or as part of a wider leadership or organisational programme rather than as a detached activity. Our experience is that what is discussed in one place only changes something if it is practised in another.
Who uses executive coaching?
- CEOs and executive team members who lack a confidential sparring partner with no agenda of their own.
- Directors and senior managers accountable for operations, people and financial results.
- Members of a management team where collaboration or decisiveness is the real problem.
- Newly appointed leaders who have moved from professional expertise into leadership.
- Leaders in the middle of a change, a restructuring or significant pressure.
What we work on
- Personal leadership: your patterns, your strengths and the situations where you fall short.
- Prioritisation and decisions — including the unpopular ones.
- Difficult conversations, feedback and conflict handling.
- Leading change, and leading the resistance change always meets.
- Communication upwards, downwards and across, including leading at a distance.
- Your own role in executing the strategy.
From reflection to action
- 1ClarificationAn introductory conversation about what is at stake and what you want out of the process.
- 2Shared pictureWe build a common picture of the situation — if useful with a JTI profile as a shared language.
- 3The workConversations at a fixed interval, working on the concrete situations you are in.
- 4ActionEvery conversation ends with something you do differently before the next one.
- 5Follow-upWe look at what actually changed — for you, for your people and for the operation.
Where strategy and personal leadership meet
Most strategies do not stall because of the analysis, but because leaders do not change what they do. Executive coaching is therefore closest to execution: what you prioritise, what you follow up on, what you accept and what you do not accept.
It is the same logic we work from in organisational development: the leader, the business, the organisation, the action — and finally the result.
Coaching under change and pressure
Leadership is easiest when things are calm. The value of a confidential sparring partner shows when they are not: during restructuring, in periods of high tempo, in conflicts inside the management team, or when the results are not arriving. We have worked with leadership under demanding conditions for many years and use that experience directly in the conversations.
Mads Cronquist as executive coach
The coaching is delivered by Mads Cronquist, who has 35 years of practical experience delivering leadership and organisational development — as an operational leader, HR manager, project manager and business developer, in Denmark and internationally, including leadership under severe pressure. He was project manager for the Danish Mobile Hospital during the war in Bosnia. He holds a CBA degree, is certified in JTI and has studied business psychology. He has also completed the Pathfinder development programme, including master classes in Canada and France.
He has also written more than 70 LinkedIn articles on leadership, organisations and business.
As project manager for Christiansen & Essenbæk's multi-year 'Trivsel – 360 grader' project, Mads Cronquist wrote 'Lederens inspirationsguide', sharing the project's methods, experience and results. In 2012, the project won both the Danish Working Environment Award and Børsen's CSR Communication Award – the latter particularly because of the book and the extensive sharing of the project's experience.
In practice this means the conversations hold both the personal and the commercial. You can talk about your own reactions and about a budget in the same meeting.
How a coaching programme can be built
- An introductory conversation to find out whether the match is right.
- Typically five to eight conversations of one and a half to two hours.
- At your place, at ours or online — ideally combined with observation in your own working day.
- Coaching as part of a leadership programme, where 1:1 conversations support what the group trains together.
- An agreed, fixed level of confidentiality, also when the company pays.
Experience from real programmes
Individual coaching has for many years been an integral part of our leadership development programmes for many of our clients, including companies in the IT and construction sectors, where coaching provides a confidential and practical setting for working with the leader's own challenges, decisions and development. We have also helped leaders learn to hold a coaching conversation with their own employees.
Frequently asked questions
- Is executive coaching the same as life coaching?
- No. We work on business terms: your leadership, your decisions, your organisation and your business. The personal comes into play when it matters for how you lead.
- How many conversations are needed?
- A typical programme is five to eight conversations. Some want a single session ahead of a specific situation, others a fixed rhythm across a year.
- Are the conversations confidential when the company pays?
- Yes. We agree the level of confidentiality up front, and the content of the conversations is not passed on without your knowledge.
- Can coaching be combined with a leadership programme?
- Yes, and that is often the strongest option. 1:1 coaching between modules is a fixed part of the leadership programmes we build.
Shall we have an introductory conversation?
Tell us briefly what is at stake. Then we will arrange an introductory conversation to find out whether the match is right.
Book an introductory conversationRead also
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