Founder and Principal Consultant
Mads Cronquist – Founder and Principal Consultant
Better leaders build stronger teams
Mads Cronquist has more than 35 years of experience in leadership, leadership development and organisational and business development — in Denmark and on international assignments.
As founder and principal consultant at Cronquist Consult, he works at the intersection of people, organisation and business, with a clear focus on translating strategy, leadership and development into behaviour, execution and results.
His experience spans operations, sales, HR and business development.

Background
Experience from the real world
The route into consultancy work went through operations. First leadership roles with responsibility for operations, sales and the bottom line, later HR and business development — and alongside that, emergency preparedness and crisis leadership, where decisions must be made while the situation is still changing. During the war in Bosnia, Mads was Project Manager for Danish Mobile Hospital.
Cronquist Consult was founded in 2004 and has since delivered leadership and organisational programmes for Danish and international clients. The work takes place from the executive level to day-to-day operations — with executives and C-level, middle managers, foremen, specialists, teams and leadership teams.
The Cronquist Consult approach is not built on theory alone, but on practical experience with leadership, people, organisation and business.
- 35+ years of practical experienceOperations, sales, HR and organisational and business development.
- Leadership under demanding conditionsDanish Mobile Hospital in Bosnia plus emergency preparedness and crisis leadership.
- Cronquist Consult since 2004Danish and international programmes for executives and C-level, middle managers, foremen, specialists, teams and leadership teams.

Professional foundation
Education and professional foundation
The qualifications were chosen along the way, because the assignments called for them. Together they create a cross-disciplinary approach in which business understanding, insight into people and behaviour, and experience of leadership under pressure are applied in the same programme.
Business and strategy
- CBA specialising in Strategy and Innovation
- Practical experience with strategy, business development and execution from his own leadership roles
People and behaviour
- Continuing education in business psychology
- Trained in the application of JTI and business-oriented personality assessment
- Many years of teaching and facilitation experience
Leadership under pressure
- Trained emergency preparedness officer, firefighter and incident commander
- Trained pilot (PPL) with his own aircraft
Organisation and leadership training
- Leadership training focused on practical management
- Organisational development, process facilitation and change work
Approach
How I work at Cronquist Consult
Organisation and business should be developed together. Cronquist Consult works from analysis to execution: we map where the organisation and the business stand today, develop the leaders and employees who have to carry the change, and connect the training directly to the company's real challenges. We follow up, so the learning is turned into practice.
Leadership
Personal leadership, the leadership role and programmes that develop leaders at several levels.
Teams
Teams and leadership teams that work together on the results — not alongside each other.
Organisation & Business
The capacity of the organisation, customer reality and business direction are developed together.
Talent & Learning
Internal development tracks that build capability inside the company over time.
Analysis & Development
Decisions made on an informed basis — and followed up in practice.
Communication & Learning
Communication, film and teaching that make knowledge useful for others.
Methods developed by Mads Cronquist
Alongside recognised leadership and strategy models, Cronquist Consult works with methods and models that Mads Cronquist has developed himself through his work with leaders, teams and organisations:
The person behind
The experience behind the approach
Emergency preparedness, international environments, flying and outdoor work are not the point in themselves. The point is what the experience has taught about responsibility, trust, collaboration, preparation, decisiveness and execution — and how that becomes useful to leaders in an ordinary working week.

Perspective and direction
Creating distance from day-to-day operations gives perspective. It becomes easier to see the whole picture, prioritise what matters and set a direction.

Responsibility and preparation
Flying calls for preparation and checklists rather than improvisation. Overview, decisiveness and responsibility for others are capabilities that are just as decisive in good leadership.

Outdoor Leadership Training Center
Practical learning under pressure makes collaboration, trust and behaviour visible when the task becomes difficult. That experience is carried into the work with High Performance Teams, leadership under pressure and execution.
Evidence
Evidence and results
- +70 articles
- More than 70 published articles on leadership, organisations and business.
- Author
- Lederens inspirationsguide.
- Awards 2012
- “Trivsel – 360 grader”, where Mads Cronquist was project manager, won the Danish Working Environment Prize 2012. Christiansen & Essenbæk won the CSR Communication Prize at the CSR Awards 2012 and was nominated for the CSR People Prize -100 and CSR Strategy-100.
- 35+ years of experience
- Documented client programmes and long-term client relationships in Denmark and internationally.
Selected client programmes
Ready to strengthen leadership, organisation and business?
Tell us briefly what you are facing — and we will talk through the challenge, the opportunities and a relevant next step. You can also read more about Cronquist Consult.
Start an informal conversation
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